Nicky Hall Designs

Nicky Hall DesignsNicky Hall DesignsNicky Hall Designs

nickyhalldesigns@gmail.com

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nickyhalldesigns@gmail.com

Nicky Hall Designs

Nicky Hall DesignsNicky Hall DesignsNicky Hall Designs
  • Home
  • About Me
  • Thesis

Max Factor (Digital Re-brand)

The project goal was to revamp Max Factor’s digital presence to be modern, vibrant, and edgy while balancing its conservative design with its competitors’ bold aesthetic. All pages were designed in Figma.

I incorporate Max Factor’s iconic old Hollywood vibe and his signature as the logo. Included are the home page and three content pages.

Home page for Max Factor rebrand with old Hollywood b/w images, models, and graphic patterns
Face page for Max Factor rebrand project with b/w images, models, and face makeup products
Eyes page for Max Factor rebrand project with b/w images, models, and eye makeup products
Lips page for Max Factor rebrand project with b/w images, models, and lip makeup products

Phone App Pages

App Home page for Max Factor rebrand with old Hollywood b/w images, models, and graphic patterns
App Face page for Max Factor rebrand project with b/w images, models, and face makeup products
App Eyes page for Max Factor rebrand project with b/w images, models, and eye makeup products
App Lips page for Max Factor rebrand project with b/w images, models, and lip makeup products

process: word association and associated concepts; Identify problems and competitors

Max Factor Rebrand Project's "Solutions" document; Includes word associations and style guide
Max Factor Rebrand Project's "Problems" document includes research of current brand issues
Max Factor's competitors who have a colorful, modern edge and diversity

The typemark is Max Factor's recreated vectorized signature.

Max Factors vectorized signature

LET’S CONNECT AS I GROW MY DESIGN PRESENCE ON SOCIAL MEDIA!

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