Guillermo Del Toro Branding Project

This project aimed to create a booklet, poster, and phone app for a lecture series by Guillermo del Toro. The design focused on a more modern approach to Guillermo’s old-world narrative style.

The poster highlights Guillermo’s lectures on filmmaking with a bold, eye-catching red title. His image is then mirrored.

His mirrored image creates a reflection, with his hands framing the lecture series subjects.

The booklet has an eclectic layout, presenting a dialogue where the headers are the reader’s questions, and the quotes are Guillermo’s responses.

A book cover for the "GUILLERMO" Lecture series booklet. His name is in bold yellow over his image

Title spread featuring an illustration and photo of whimsical trees in a maroon and gold palette

Spread 2, about Guillermo's origin story, features a photo and faded background photo of him

Spread 3, about Guillermo's views on filmmaking, features photos of characters from his films

Spread 4 features a storytelling tip and a "Shape of Water" movie image

Spread 5 is about Guillermo's rise to fame and features sketches and images from his films

Spread 6 has movie posters for Matilde and Pan's Labyrinth and a tribute from director James Cameron

Spread 7 is about what Guillermo is doing currently and what he's up to next

The phone app is solely for registration to Guillermo’s lecture series. The design is consistent and aligns with the project’s overall aesthetics.

The home app page introduces Guillermo and his lecture series, encouraging viewers to register

The registration phone app page is to fill out first and last name, email and MICA ID

The Thank You page confirms registration and notifies the viewer of a pending confirmation email

Process: Style guide; pulled palette and image-heavy style from his book "The Cabinet of Curiosities."

LET’S CONNECT AS I GROW MY DESIGN PRESENCE ON SOCIAL MEDIA!

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